Beyond Branding
A 4-Part Series
Are you looking to develop your unique brand identity with the perfect color palette, vibe, and voice? Struggling to find the right systems to manage your marketing strategies effectively? Not sure which platforms to focus on or what you should even post?
Dive into our 4-part series that will guide you through creating your branding persona, streamlining your systems, setting and tracking goals, and crafting a compelling content strategy. 🌙✨
What’s in store for me?
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Learn why a unique brand identity is crucial for real estate agents and ensure it resonates with your target audience.
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Workshop your brand style to discover and solidify your vibe, voice, palette, and key value propositions.
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Identify measurable goals focused on brand awareness, lead generation, and lead conversion.
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Implement project management systems and tools to streamline and automate your marketing strategies.
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Determine the platforms that will engage your unique audience along with the content pillars to showcase your value.
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Create a comprehensive content calendar to ensure you’re producing consistent content - driving brand engagement and trust.
What’s inside?
Module 1:
Build your Vibe
Key Takeaways:
Importance of branding for real estate agents - how to show up as YOU!
Determining your brand voice, vibe, palettes, and unique value propositions
Creating mood boards and identifying key traits to support your ultimate Brand Style Guide
Module 3:
Systems & Goals
Key Takeaways:
Effective project management systems to help you maintain a consistent brand
Identify goals and tracking systems
Understanding and using key performance indicators (KPIs) focused on brand awareness and lead generation
Module 2:
Pillars & Platforms
Key Takeaways:
Dive into pros and cons of different outreach methods such as social media and direct mail
Determine which platforms align with your goals and your audience
Develop content pillars that showcase your value
Module 4:
Put it All Together
Key Takeaways:
Finalize your Brand Style Guide
Integrate with your pillars and platforms, ensuring you are aligned across all channels
Build a Content Plan that feels like you, sounds like you, and has big goals like you!
